“There are 220 online marketplaces throughout the whole of Europe, demonstrating the popularity of e-Commerce among customers (BVOH).”
Europe is mostly a mature e-Commerce markets, for merchants, there is plenty of opportunity for growth by expanding into new European markets.
220 online marketplaces are full of opportunity for e-Commerce. However, the first thing that comes to mind when people say “e-Commerce” is Amazon and eBay. But e-Commerce is more than just Amazon and eBay. As you can see on the map, there are 39 Internet marketplaces in Germany alone, 24 in France and 14 in Italy.
However, Europa has 50 countries, more than 200 spoken languages and 28-plus currencies; it represents a spread of cultural differences across the region.
How to unlock the potential of cross border e-Commerce in Europe become a big challenge for many companies.